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Technicolor Creative Studio is exiting its parent firm as a standalone public company at a valuation of over $1 billion on the Paris Euronext stock exchange.
The multimedia services company has a global network of creative studios and will focus on the creation of feature film, episodic, gaming and advertising content. The firm will have around 12,000 employees, many of whom will be artists based in locations such as India.
The company is based in Paris, and has several studios around the world that assist game, film and advertising companies with art, testing and other development services. These include award-winning global visual effects (VFX), animation and gaming studios MPC, The Mill, Micros Animation and Technicolor Games.
“Spinning Off will make it a lot easier to move more quickly into this space and really be an advocate with a clear vision,” said Genean Fuckler, President of Games at Technicolor Creative Studios, in an interview with GamesBeat. “When you have a clear vision for something, it’s easy for people to follow it. This is the production company of first choice for the creative space.”
Under the deal, Technicolor Creative Studios will be publicly traded, and it is distributing 65% of its shares to Technicolor shareholders. The parent company, now called Vantiv, will own 35%.
Starting today, Technicolor creative studio will trade publicly under the symbol TCHCS on Euronext Paris. Trading is ready to start at €1.9539, or $1.88 per share.
Going forward, the parent company, formerly Technicolor, which included the connected home and Vantiva supply chain services divisions, will continue to be listed at Euronext Paris under its new name Vantiva and under the leadership of its new CEO Luis Martínez-Amago.
Founded in 1915, Technicolor led the film industry in the early 20th century with the world’s first discovery of full color and sound motion pictures, developing a range of innovative color film processes.
It’s interesting that the parent company is going to drop the Technicolor name, which is over 100 years old, and rename itself Vantiv as it focuses on settop boxes and supply chain services. Technicolor Creative Studios will continue to grow with a core focus on services for entertainment and advertising.
technicolor games
Technicolor Creative Studio focuses on films, games, digital ads and more.
Technicolor Games has been around for 15 years. For art, Technicolor Games focuses on services such as art assets, animation, digital effects, lighting and rigging. It also provides game testing services, and has worked with companies such as Electronic Arts, Rockstar Games, and 2K. The Games Division consists of over 670 people, with more coming on board.
“We’re getting back to the roots of our iconic brand,” Falkler said.
Falkler said many are still working, but as people go back to work, Technology Creative Studios will build a new office in Culver City where its focus on Hollywood projects may be more visible.
“Technicolor Games is really much more than a startup and it’s growing rapidly,” Falkler said.
Falkler said the convergence of sports, film and advertising continues into a kind of transmedia (yes, it’s an old buzzword but it kind of fits). In the digital age, the same tools are being used to create these different types of content, and that’s only going to get more confusing with the metaverse.
“Transmedia used to be an old term, but I think it’s back,” Falkler said. “When you look at companies that can take intellectual property in a game and film and episodic and digital advertising, there’s really no other company that can do Technicolor. I think that’s a key. For me Running a sports team, that’s a significant difference.”
The Creative Technology brand later acquired major VFX studios MPC, The Mill and Micros Animation, in addition to founding Technicolor Games. These four studios now operate under the new brand name Technicolor Creative Studios to focus on growth in the entertainment and advertising markets.
“We’re actually seeing a lot of interest in the market because there are a few companies we’re working with right now that are actually making a game while at the same time focusing on the same IP on the movie and episode.” Falkler said.
MPC has appeared in films such as Harry Potter, Cruella, Top Gun Maverick and Sonic the Hedgehog. The Games division has worked on a variety of games, while The Mill focuses on digital advertising.
“There’s the ability to work together on things that really no one else can,” she said.
Jeanine Faulkler, president of Technicolor Games.
“My ambition is to build the world’s most successful visual arts company,” said Christian Roberton, CEO of Technicolor Creative Studios, in a statement. “We believe that our legacy for innovation and creativity is our foundation for the future, and the success of our studios will depend on our continued investments in cutting-edge technology, the world’s best talent and our ongoing relationships with leading entertainment studios and brands. The next chapter will be crucial in our growth and development as an independent company.”
Technicolor Creative Studios has a rich legacy for innovation in the entertainment and advertising industries. Major projects include Academy Award-winning features, Gladiator, 1917, The Jungle Book and Life of Pi, as well as the recent blockbusters Ghostbusters: Afterlife, Nope and the new live-action iteration of Disney’s Pinocchio.
The company’s animation division is credited with some of the world’s most recognizable animation intellectual properties, including SpongeBob SquarePants and Teenage Mutant Ninja Turtles. Advertising and brand experience studio The Mill has earned over 500 awards and accolades over its 30-year history in brand marketing, working relentlessly for the world’s most notable brands, from iconic Super Bowl commercials to globally renowned campaigns. Used to be.
Christian Roberton, CEO of Technicolor Creative Studios, will join an executive committee of experienced industry professionals leading the business.
Studio presidents include Tom Williams, Josh Mandel, Andrea Milloro and Jeanine Faulkler. The additional executive committee appointments include Laurent Carozzi as CFO, Nikki Steele as Chief Public Officer, Mark Hardy as CMO and Nathan Wappett as COO.
Technicolor Creative Studios worked on The Lion King.
One of the world’s largest visual arts providers, Technicolor Creative Studios aims to be the first-choice production partner for the world’s most successful entertainment companies and brands. Each studio in the network will be driven by investments in shared technologies, creative talent, R&D, and future platforms. The studio has the structural strength to provide content solutions to clients throughout their IP journey, from film development to in-game assets and marketing materials.
The primary goal of the new Technicolor Creative Studios infrastructure is to provide each of its subsidiary brands and their respective clients with the necessary infrastructure to deliver the best possible creative output.
Technicolor Creative Studios is home to more than 11,700 employees in 11 countries, and plans to continue growing through 2023 to meet market demand across all of its verticals.
The new structure and collaborative vision will be further strengthened with the Technicolor Creative Studios campus opening in Los Angeles Culver City this year, hosting all studio brands under one roof with a bespoke virtual production stage and Creators Hub.
The Technicolor teams worked on Sonic the Hedgehog.
By becoming fully independent, Technicolor Creative Studios is making a strategic move to expand its leadership and expand into new and scalable markets, capitalizing on the growing global demand for VFX and animated content.
“There has never been a more exciting time for the games industry than this, and the Technicolor Creative Studios spin-off allows us to invest even more in growing the Technicolor Games footprint, talent roster and suite of service lines,” Faulkler said. “There is a growing customer demand for content that blurs the lines between gaming, entertainment and marketing which we are all set to deliver and collaborate with Mill, MPC and Micros Animation. As part of this network of creative studios, we will provide a suite of in-house full-service production in game IP, from in-game assets to feature-length film. There is no other brand that can deliver content of the scale, breadth and artistry that is synonymous with the historic Technicolor brand name. ,
I asked if it was a tough time for gaming now that there is a general slowdown in the world economy. Falkler said that when the economic downturn hits, a lot of companies, including those in gaming, will outsource more of their operations.
“When the timing is good, they usually pull it off because they may have more control or better quality,” she said. “But in a recession, they outsource.”
Falkler said hiring people in a recession may be easier, but he added that hiring great talent has always been a challenge for many years, and it may continue. As far as the acquisition trend is concerned, Technicolor Creative Services hasn’t really done much, as it’s focused on organic growth. But it can identify goals as time progresses.
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