french export organization Team Life has announced a partnership with the electronics manufacturer samsung,
Samsung has become the official TV partner of Team Vitality for its esports teams using TVs. This includes the organization’s Fortnite, Rocket League and FIFA rosters. Samsung and Team Vitality will also work together on content creation and ‘gaming experiences’.
Image credit: Team Vitality / Samsung
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Samsung is very active in the esports industry, leveraging its large product portfolio to provide partners with smartphones, smartwatches, displays, TVs and other electronics. The partnership with Vitality will be based on a range of Samsung TVs, the Neo QLED QN90B TV. Samsung is the organization’s first official TV partner.
Nicolas Maurer, CEO of Team Vitality, Commented: “I’m really excited and honored to welcome Samsung to the Team Vitality family. As we strive for the best, Samsung TV was an obvious choice given the excellence of its Neo QLED, Which makes it the ultimate reference for our fans and the gaming communities in general.”
Interestingly, Team Vitality recently announced a deal with Philips Monitors to become the official monitor partner. In addition, the organization’s other partners include SecretLab, French bank Credit Agricole and sportswear brand Adidas.
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Guillaume Rault, Vice President Consumer Electronics Division, Samsung Electronics France, Added: “Samsung’s commitment is to provide the best possible TV experience, regardless of the type of content the consumer is watching. Gaming certainly isn’t at ease when you consider that 49 percent of French gamers play on TV as well.” “
Esports Insider says: Samsung makes a lot of devices, and the choice to focus on TVs is certainly interesting. However, the partnership will also see content produced jointly by Samsung and Team Vitality, which could lay the foundation for a wider partnership in the future.
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