Sony will launch a new loyalty program for PlayStation customers later this year called PlayStation Stars, which will reward players with points that can be used on the PlayStation Store and a new feature the company calls “digital collectibles.” saying.
Joining PlayStation Stars is free, Sony said in an announcement post on the PlayStation Blog. Players can then earn rewards by “monthly check-in” by playing the game on the PlayStation platform and completing “various missions and activities,” including tournament and trophy-based challenges. An example of such a challenge is “becoming the first player to have a blockbuster title Platinum in their local time zone.”
PlayStation Stars members can earn loyalty points, which can be redeemed for “PSN Wallet funds and select PlayStation Store products,” said Sony Interactive Entertainment VP Grace Chen. Members can also earn a new type of reward, the aforementioned digital collectibles, which Chen described as “digital representations of things PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment.” as well as cherished devices. Tap into Sony’s history of innovation.”
In an interview with The Washington Post, Chen said that PlayStation Stars’ digital collectibles are “definitely not NFT,” virtual goods and artwork that use blockchain technology and cryptocurrencies. Chen explained that PlayStation Stars is not leveraging blockchain, and digital collectibles cannot be traded or sold.
Sony says it plans to have a phased regional rollout of the PlayStation Stars program.
Sony’s console game rivals, Microsoft and Nintendo, have similar loyalty rewards programs. On Xbox, players can earn Microsoft Rewards points by purchasing and playing games and participating in Xbox Game Pass quests. Nintendo enthusiasts can also earn coins through the My Nintendo program, which rewards members for making purchases, playing Nintendo’s mobile games, and using other Nintendo services.
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