According to the survey, over 35 percent of respondents said they are comfortable with advertising in the metaverse space
NFTs are mostly associated with digital art and metaverse with VR, so there can be some confusion as to whether there is any common ground between them in the first place. (Photo: Reuters)
As originally conceived in Neil Stephenson’s novel Snow Crash, the metaverse links virtual space with socialization and transaction. However, Metaverse wants to bring in the element of monetization driven by the power of cryptocurrency and ads. But, many gamers don’t want to see ads in the Metaverse, a new survey from Globent has revealed.
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According to the survey, more than 35 percent of respondents said they were comfortable with advertising in the metaverse space, while 25 percent said they were undecided, and 40 percent were uncomfortable. The survey was conducted in May 2022 and includes responses from 1,000 adult PC, console and/or mobile gamers in the United States.
The big question is, does “free” make a difference in the metaverse? Perhaps. Less than half (44 percent) of those surveyed would accept advertising in the Metaverse if it provided free access to apps, games or locations.
Users in the metaverse are also concerned about their privacy. When asked specifically about tracking eye and head movements, nearly half (46 percent) of respondents said they would feel uncomfortable with these measurements, the report said.
The Metaverse Awareness Survey, focusing on play-to-earn games, detailed other findings. According to the survey, nearly half of gamers are more interested in “playing” than “earning” within a Metaverse game, but a significant number of gamers see value in mixing play and earnings together. But at least 49 percent are more interested in playing, and only 11 percent are more interested in earning. About 40 percent of the Metaverse want some mix of both playing and earning within the game.
More than half (52 percent) of gamers believe the Metaverse will change the video game industry and a plurality (41 percent) think the Metaverse will have a positive impact on the industry (versus 25 percent who disagree). In fact, 40 percent say that discussion about Metaverse gaming is warranted, although about a third (30 percent) were undecided on that topic.
Meanwhile, the vast majority (81 per cent) of the respondents have not bought NFTs, with only 16 per cent saying they did. A little over a third of respondents expressed interest in completing cryptocurrency transactions, while almost half did not. Men and 18-44 year olds expressed a high level of interest in these transactions.
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