Atari will open a chain of Atari Hotels in the United States. Within these establishments, customers will be able to have fun in rooms dedicated to VR / AR and attend eSport tournaments.
So far, video game industry pioneer Atari has yet to enter the virtual reality market. Only its classic arcade game Battlezone has been adapted into virtual reality by a third-party developer. Rather than launching its own headphones or developing games, the firm that became French in 2008 finally chose to open hotels with VR rooms.
She announces the imminent opening of a chain of hotels in the United States. Obviously, the “Atari Hotels” will be entirely placed under the sign of gaming.
In particular, we will find spaces entirely dedicated to virtual and augmented reality, with the latest news in this field. In addition, the establishments will house studios and rooms dedicated to eSports events.
Atari wants to become the favorite hotel chain for gamers
This ambitious project is the result of a partnership between Atari and the GSD Group, which specializes in innovation and strategy. Furthermore, Steve Wozniak’s Woz Innovation Foundation will contribute also to help Atari develop its channel.
the first location to open in Phoenix, Arizonalater in 2020. It will be designed in partnership with local real estate developer True North Studio.
Subsequently, other hotels are planned in the towns of Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose. For the time being, Atari does not plan to open establishments outside the United States. However, if it is successful, we can hope to see this concept exported to our regions…